“eMarketer’s revised projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008. ” source... source...
“AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue source...
“Today, the (for-now) non-profit Mozilla Foundation released its financial statements for 2007 (embedded below). Revenues for the organization behind the open-source Firefox browser were up 12 percent to $75 million, with search-related royalties from Google accounting for 88 percent of source...
Madison, we have lift-off: Advertising on mobile phones finally seems to be getting through by newmogul
“MARKETERS have often claimed that mobile advertising is taking off. But this time they could be right, recession or not. Global numbers are hard to come by, but a leading mobile-advertising firm, AdMob, says the number of advertisements it has source...
“It’s rare to hear about genetics and advertising platforms in the same sentence, but new startup SnapAds has put together an impressive ad service that effectively combines the theory of natural selection with banner ads - with very impressive results. source...
“AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue source...
The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 more...
“Basically, application developers (there are 48,000 applications on Facebook today) can apply to become a Verified App. If they pass they get a badge and special placement in the Application directory, plus increased communication limits with users, increased visibility in source...

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