The biggest problem with facebook is that nearly everyone clicking on ads is doing so accidently or using the service much in the way people use DIGG, ie to waste time/browse. with a CTR of 0.04% facebook gets 0.4 clicks more...
That is, in my humble opinion, the secret which differentiates linkbait for non-technical audience from linkbait for the Digg crowd. The Digg crowd has the attention span of an ADHD squirrel on illegal substances and has negative a billion interest more...
"Recently author Annalee Newitz created a bit of a stir with the revelation that she had bought her way to the front page of the story-ranking site Digg. Since Digg allows any registered user to go to a story's URL more...
digg by kenturamon

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